Meet James Bisch

How long have you been with Intent?
Since day one! I joined the team in 2011, and was there to experience our evolution from our precursor brand, Hagon Design to Intent. Time flies.

What do you do at Intent?
I’m Senior Art Director. I define project objectives, then help craft the vision. Everything from writing the odd headline and prepping production files, to developing the visual vocabulary of campaigns and brands.

What do you find most rewarding about your work there?
The reaction we get from clients. When clients recognize and appreciate your hard work, it’s easy to come to the office everyday.

Speaking of work, what keeps you motivated every day?
The idea that our next project will be our best. Over my 10 years as a designer I’ve learned the hard way what to do when I’m left staring at a blank sheet.

Which Intent project are you the most proud of?
I’m really proud of our work for Wilfrid Laurier University’s Enabling Access Through Web Renewal handbook, which was recently recognized by the RGD’s So(cial) Good Awards. The Kitchener Public Library rebrand also holds a special place in my heart.

How important is great design for the not-for-profit sector?
It’s huge. We believe that great work gets results. Whether it’s a not-for-profit or Fortune 500 company, the goals are the same – communicate your message as effectively and memorably as possible.

When a well-meaning organization has a weak presence or misrepresentative brand, it can dilute their message, and confuse their audience.

What might people be surprised to learn about you?
I don’t take myself as seriously as I take my work. When your last name is Bisch it comes with the territory. I’ll occasionally modify song lyrics as they’re being played in the studio, or I might, without warning drop an impersonation here or there, but I never impression on command, ever.

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