Barrie Public Library—Branding and Website

Barrie Public Library (BPL) is a vital pillar of their community, and Intent was thrilled to work closely with them on reinvigorating their brand and online presence in 2017.

Starting with our proprietary Only You workshop and discovery activities, we quickly discovered that BPL is so much more than their collection. They serve as a central community space within Barrie, and are deeply involved with their city.

From this revelation we developed our idea of the “comma hub” logo. A collection of commas, custom drawn and composed to create a hub symbol, the logo symbolizes the idea of people coming together for the good of the whole community.

Throughout 2017 we worked closely with the client to develop a complete brand system, a launch video, and a new website



  • Brand Development
  • Brand Identity
  • Brand Standards
  • Logo Design
  • Onlyness Workshop
  • Print Communications
  • Video
  • Web design