Intent, in close partnership with our long-term client COSTI Immigrant Services, has developed our largest integrated campaign to date. The I AM (A NEW) CANADIAN campaign is now running throughout the Greater Toronto Area. I AM (A NEW) CANADIAN will be featured on transit in Toronto, York, and Peel Regions, on billboards in Toronto, across social media channels, and more, throughout 2019. Follow along using the hashtag #iamanewcanadian

We were honoured to work closely with contemporary Canadian artist, Hans Poppe, to develop custom artworks of COSTI’s clients. Shayan, Grace, Rajeev, and Milagros open the campaign by telling their inspiring immigration stories and how they personally are striving to make Canada a stronger and more prosperous country.

Mario Calla, Executive Director, says the campaign is unlike anything COSTI has done before. “This campaign shows how the success of every individual builds a strong and prosperous Canada,” he says.

Please visit to find out more, upload your immigration story (if you have one), and maybe even donate to this wonderful organization.


  • Advertising
  • Copywriting
  • Custom Illustration
  • Fundraising
  • Illustration
  • Print Communications
  • Web design