Kitchener Public Library Brand and Website

On May 27, 2014 Kitchener Public Library reopened its doors to an expanded and renovated 107,000 square foot Central Library that will become a municipal landmark for generations to come. Along with a new central library, Sonia Lewis, library CEO decided it was perfect timing to also launch a new brand for this beloved community institution.

After participating in Intent’s “Only You” workshop, it became clear, Kitchener Public Library is so much more than borrowing books, music and movies. The library is a welcoming community hub; a place where all citizens of Kitchener are welcome regardless of wealth, status, or background.

Intent created a bold new logo that more clearly embodied their bold new vision. A fresh new logo for an exciting new library. A symbol that is both recognizable and memorable. The symbol Intent created for the library was The Asterisk.

The Asterisk is a custom and unique symbol composed of three multi-coloured folded shapes, reinforcing the concept of the library as a welcoming community hub, a place where community connects.

Intent has also developed the brand for Kitchener Public Library including the new building’s exterior sign, library cards, name tags, book bags, stationery, InTouch magazine, brand standards manual and the innovative new self-checkout kiosks.


  • Brand Development
  • Brand Identity
  • Brand Standards
  • Display Materials
  • Logo Design
  • Onlyness Workshop
  • Posters
  • Print
  • Tagline
  • Web design