Ontario Child Advocate—Branding and Website

In 2015 we began working on our most ambitious branding project to date. We were hired to reimagine the Provincial Advocate for Children and Youth.

After over two years of extensive consultation, design exploration, stakeholder engagement, and many, many meetings, we are thrilled to unveil the new Ontario Child Advocate.

Intent worked closely with the team at the Ontario Child Advocate to create a new name, dynamic logo, tagline, brand platform, and website.

The new logo system features the tagline handwritten in the main thirty-six (!!!) languages spoken by the youth they serve.

We are also pleased to showcase a completely revamped website for the Ontario Child Advocate: https://www.provincialadvocate.on.ca/


  • Brand Development
  • Brand Identity
  • Brand Standards
  • Logo Design
  • Naming
  • Onlyness Workshop
  • Rollout Support
  • Web design