Ontario Public Service—Inclusion Blueprint

The Inclusion, Diversity and Anti-Racism Division is a specialized team within the Ontario Government’s Cabinet Office. Their challenge has been establishing a consistent and compelling graphic design approach for all of their materials—that’s why they approached Intent.

Intent was challenged to create a brand identity and produce refined materials that tie together their messaging in a consistent way. We produced the “Inclusion & Diversity Blueprint” document that outlines the government’s new priorities and actions to increase diversity, inclusion and anti-racism within the Ontario Public Service workplace. We created a vibrant, rich and inclusive design approach to communicate the client’s message.

Building from the Blueprint document, we have now designed a brand identity guide, PowerPoint templates, forms and much more. The client is thrilled with the new design, and their objectives of having a consistent and compelling design approach have been fulfilled.

Since launch, Intent has been contracted to develop two more significant projects for this client. A specialized report on anti-racism in the public service, and a large, complex report outlining how the office is evolving the Ontario Public Service to keep pace with the times.

You can read the whole report here.


  • Brand Identity
  • Brand Standards
  • Brochure Design
  • Infographic
  • Infographic Design
  • Logo Design
  • Print
  • Print Communications