Patient Outcomes Videos — CPAC

Working in close collaboration with our client at the Canadian Partnership Against Cancer, Intent produced two animated bilingual videos to increase awareness and uptake of screening for cancer patient distress. One of the videos is tailored for patients, the other for health care providers.

The videos play in hospital waiting rooms (and online) promoting the Edmonton System Assessment Screening (ESAS), and highlight patient/provider benefits. The videos explain what a Patient Reported Outcome (PRO) is, why screening for distress is important, and the value of the tools.

These videos are in English and French, feature Closed-Captioning, offer gold-standard understanding/education level and are culturally sensitive to First Nations, Inuit and Metis Populations.

Intent worked with our partner Planet Nutshell to create these explainer videos. Please check them out in full here: Patient video and healthcare practitioner video


  • Illustration
  • Infographic
  • Video