St. Mary’s General Hospital – An Introduction to Our Heart Rhythm Program

Traditionally, the St. Mary’s annual report to the community presented highlights from the previous year while forecasting the year ahead to current and potential donors.

This year presented an opportunity to educate the community on the matters of “heart rhythm”, how it differs from arrhythmia, and the need to build and equip a Heart Rhythm Program in Waterloo Region. Currently, patients requiring heart rhythm procedures are sent outside the region, resulting in disjointed healthcare. A fully functioning Heart Rhythm Program would ensure access to a full continuum of cardiac services for residents of Waterloo Region and beyond.

Intent provided the branding basis that will propel heart rhythm fundraising efforts over the next two years. Featuring a die-cut cover, the report is also in keeping with past reports including information graphics, custom photography and compelling first-hand heart patient success stories.


  • Annual Reports
  • Illustration
  • Infographic Design
  • Photography
  • Typesetting