Waterloo Public Library Rebrand

In 2015 Intent was hired to reimagine the Waterloo Public Library brand. Utilizing our proprietary Only You process, we developed a unique brand platform for WPL.

Work included: new logo, tagline, signage, promotional print materials, posters, stationery including business cards and letterhead, library membership cards, social media graphics, nametags, and much more.

With their new brand, Waterloo Public Library has endless possibilities.

WPL selected Intent to also design and develop their website. Check it out here: http://www.wpl.ca/


  • Banner Design
  • Brand Development
  • Brand Identity
  • Brand Standards
  • Custom programming
  • Logo Design
  • Onlyness Workshop
  • Posters
  • Print
  • Print Communications
  • User Experience Design
  • User Interface Design
  • Web design