Cover of the Canadian Partnership Against Cancer's 2021/2022 Annual Report titled "Focused on the Future," featuring a modern design with diverse individuals symbolizing inclusivity.

Canadian Partnership Against Cancer

Annual Report 2021/2022
Focused on the Future

Challenges

As an approved vendor of record for the Canadian Partnership Against Cancer (the Partnership), we’ve been honoured to help establish and maintain a high benchmark in the design of their annual reports and other flagship projects since 2015. Recently, an evolved and internally led shift in brand identity meant a fresh opportunity for Intent to apply the same elevated standard to this year’s document.

From a messaging standpoint, the layer of an unyielding pandemic had, in their own words, “… required real-time responsiveness from the Partnership in order to meet the needs of our partners and the needs of people with cancer, whose disease did not stop even as much of the world did.” Add to this, the Partnership’s steadfast commitment to its pursuit of diversity, equity and inclusion in all they do, meant the report also had to be keenly reflective of that in an earnest way.

Insights

Given our ongoing history with the Partnership, and our role in helping to visually establish their 10-year Canadian Strategy for Cancer Control the year prior, Intent was uniquely positioned to internalize and adapt to both their new brand identity standards and the visual representation of the year’s important and timely messages.

We also wanted to create the document in a way that felt human, approachable, readable, and accessible for all levels of government, healthcare partners, researchers, policy makers, and many more audiences.

Solutions

The 2021/22 Annual Report is a nod to our earlier Strategy work, while weaving all of  the crucial elements of the new brand identity standards into its design. Key data points are made prominent, along with iconography, to help punctuate and guide the absorption of information and aid in readability. The featured imagery is widely representative and diverse, while reflecting an awareness around the realities of the pandemic.

From beginning to end, the project ran smoothly. The final report was produced in English and French, and as accessible PDF documents for online distribution.

Click here to view the 2021/22 Annual Report

Interior spread of the annual report showcasing prominent key data points and iconography designed to enhance readability and information absorption.
Page from the annual report displaying imagery and content reflecting the organization's commitment to diversity, equity, and inclusion in cancer care.
Open spread of the Canadian Partnership Against Cancer’s 2021/22 Annual Report, designed by Intent, showcasing pandemic recovery efforts with strategic data visualization and a photo of a smiling couple. Clean, accessible layout emphasizes clarity and inclusive storytelling.
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