Wilfrid Laurier University

Writing (and designing) the book on web accessibility for large public sector organizations


Wilfrid Laurier University (Laurier) hired Intent to work closely with their team to write and design the book for web accessibility for large public sector organizations in Canada (and beyond). We were tasked with doing the research, subject matter expert interviews, writing, editing, concept design, infographics and illustrations, full publication design and much more. In addition to the book, we also produced an accompanying video series bringing our content to life on-screen.


The main insight we learned as part of this project was the huge range of disabilities within the university community. Blindness, Cerebral Palsy, Light sensitivity, Dyslexia, Mental health, and much more are all factors when it comes to providing an accessible, equitable online presence for public service organizations. This insight inspired both this project, as well as Intent’s work in accessibility going forward.


We worked in close collaboration with the university to produce a 72-page manual on the what, where, why, when and how of website accessibility. The result is a beautiful, in-depth, and fully accessible roadmap to the future of web design in Canada.

Read the handbook here.

In addition to the handbook, we also produced four videos that expanded upon some of the key points in the handbook. You can view the videos here.

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