War Child Canada
25 Years of Inspiring Hope
Challenge
In 2024, War Child Canada celebrated 25 years of community-led humanitarian impact, advancing education, justice, and opportunity in post-conflict zones. Intent partnered with War Child to reintroduce the organization to Canadians—crafting a compelling narrative that highlights the organization’s mission, achievements, and lasting difference. The multiple campaigns we developed aimed to deepen public understanding of War Child’s 25 years of providing impact, drive meaningful engagement, and encourage support.
Insights
Our guiding theme for 2024, 25 Years of Inspiring Hope, was more than celebrating an organizational milestone but rather the lasting impact of War Child’s work on the ground. This theme reflected the power of hope to drive transformational change and demonstrated how past initiatives have helped communities rebuild, recover, and thrive. At its core, the theme was a testament to the belief that hope creates momentum, inspiring change far beyond its starting point.
As part of our work, we developed organic social media posts, a paid advertising strategy, and video ads for all our campaigns.
Results
- 9.3 million impressions across Meta, Youtube, and Reddit
- 9425 clicks to War Child Canada’s website
- +4170% increase in Facebook engagements (year on year)
- 125,000 new users reached on Instagram
- 72% new users reached on LinkedIn
- 246,679 video watches on Youtube
- $45,000 in donations raised
