Waterloo Region District School Board

Agency of Record services for integrated k-12 school board


Waterloo Region District School Board (WRDSB) approached Intent in 2016 to become their agency of record. They wanted us to provide complete communications services including projects including advertising, print communications, websites and special digital projects, custom videography, photography, illustration, and much more.


We quickly identified the requirement for improved consistency across the many myriad of communications WRDSB created. In addition to consistency, we learned they could benefit from a more contemporary design aesthetic to reach their many diverse audiences.


For WRDSB we produced all manner of communications including: Branding, annual reports, websites, microsites, advertising, internal communications, and much more.
WRDSB is one of the largest employers in the Waterloo Region, and required a range of dynamic and compelling communications materials. Print, digital and brand, we’ve done it all for this client.

In 2017, after 18 months of working together, we were able to update the WRDSB brand to include a refined logo set, standards for print, web, and signage, custom fonts, colours and more.

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